Entrepreneurship (MGT602)
Quiz # 02
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1. __________________ is the process in marketing of dividing a market into
distinct subsets (segments) that behave in the same way or have similar
needs.
a. Target Market
b. Market Analysis
c. Market Segmentation
d. All of the Above
2. A business where an individual is both the owner and conductor of the
business affairs is called__________________.
a. Sole Proprietorship
b. Partnership
c. Corporation
d. None of the above
3. In __________________, the entrepreneur has the right to sell any assets.
a. Proprietorship
b. Partnership
c. Limited Liability Company
d. None of the given options
4. ____________________are lists of the general tasks, or functions, and
responsibilities of a position.
a. Job Specifications
b. Job descriptions
c. Job Requirements
d. Jobholder
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income.
a. Marketing Plan
b. Financial Plan
c. Production Plan
d. Organizational Plan
6. ________________ involves an interest-bearing instrument, usually a loan, the
payment of which is only indirectly related to sales and profits.
a. Equity Financing
b. Internal or External Funds
c. Banking Funds
d. Debt Financing
7. The idea and actions that explain how a firm will make its profits refers to
a. Mission
b. Goal
c. Strategy
d. Objective
8. SBIR stands for:
a. Small Business Information Research
b. Small Business Innovation Research
c. Small Business Intelligent Research
d. Small Business Inventory Research
9. _______________is what the "W" in the SWOT analysis stands for.
a. Wedge
b. Work/life
c. Worth of Business
d. Weakness
10. Benefits can focus on which of these?
a. Value and Cost
b. Imitation and Innovation
c. Internal and External aspects
d. None of the given options
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