Subscribe to the Largest Online Community of Students of virtual university of Pakistan

vuZs is a forum where students of Virtual University of Pakistan enlighten themselves. A place for the student to interact, exchange ideas in order to discuss issues, studying strategies, quality of education and above all Old papers ,Quizzes, assignments and related stuff is also provided on vuZs page. :::| Official Website: www.vuzs.info >

Translate

Thursday, January 28, 2010

MGT301 Principles of Marketing Solved MCQ

MGT301 Solved MCQ

Shared By Mehreen Humayun <mc090400472@vu.edu.pk>


The verbal portion of an advertisement, including headlines, body, and signature reflects which one of the following concepts? Select correct option:

Copy

Storyboard

Layout

Script

Connecting with employees in the company refers to which of the following options? Select correct option:

Extranet

Internet

Intranet

World Wide Web

Which one of the following affects both demographic and psychological factors? Select correct option:

Quantity discounts

Price elasticity http://www.slideshare.net/adhirock/pricing-strategy

Quality discounts

Mark-up pricing

The name of a vast public web of computer networks that connect users of all types all around the world to each other? Select correct option:

Intranets

Extranets

Internet

Bytes

According to Mintzberg, when a manager searches the organization and its environment for opportunities and initiates projects to bring about change, the manager is acting in which role? Select correct option:

Negotiator

Entrepreneur

Monitor

Resource allocator

Which one of the following concept states that consumers will favor products that offer the most quality, performance and features? Select correct option:

Product concept handouts page20

Selling concept

Marketing concept

Production concept

Collecting, analyzing and interpretation of data refer to which of the following concepts? Select correct option:

Marketing research handouts page 53

Marketing intelligence

Marketing information

Marketing knowledge

In SWOT analysis, strength and weaknesses are part of which of the following environment? Select correct option:

Internal

Outdoor

External

Outside

A manufacturer spends a large amount of money on research and development leading to the introduction of a product that is likely to present the firm with a breakthrough opportunity. The manufacturer prices the product with the goal of achieving a 20 percent return on its investment. Which of the following types of pricing objectives is the company using? Select correct option:

Target return

Profit maximization

Nonprice competition

Meeting competition

Which of the following is an intensive growth strategy of increasing sales in present markets with present products? Select correct option:

Market development

Market penetration page33

Product development

Market saturation

Which one of the following concept is the latest in a marketing philosophy? Select correct option:

Societal marketing concept page 20

Selling concept

Marketing concept

Production concept

Which one of the following set is considered as a fit-match of firm? Select correct option:

Opportunities – strength

Opportunities – weaknesses

Opportunities – customer demand

Customer value – weakness

Publics including workers, managers, volunteers and the board of directors show which of the following publics? Select correct option:

Citizen-action publics

Local publics

General publics

Internal Publics page44

A marketing manager of a large consumer foods company is studying distribution, promotion, and price of the company's product. Marketing manager is studying which one of the following concepts? Select correct option:

Marketing strategy

Marketing mix

Market offering

Marketing plan

In the BCG approach, stars are high-share, high-growth businesses or products. They need heavy investment to finance rapid growth. When their growth slows down, they turn into which of the following? Select correct option:

Dogs

Question marks

Cash cows

SBU

Trust and trustworthiness affect a leader's access to: Select correct option:

Dedication and achievement

Persuasion and control

Power and influence

Knowledge and cooperation

Value pricing" means setting a fair price for a marketing mix that gives the target market superior customer value. Select correct option:

True

False

Which one of the following promotion tools includes press releases and special events? Select correct option:

Personal selling

Direct marketing

Public relations

Publicity

Companies should set up systems that _____ customer to complain. Select correct option:

Discourage

Encourage

Do not allow

None of the given options

Buyer decision process consists of five stages. Which of the following is NOT one of these stages? Select correct option:

Evaluation of Alternatives

Information search

Variety-seeking buying behavior

Post purchase behavior

Publics--carry news, features, and editorial opinions refer to which of the following publics? Select correct option:

Financial publics

Media publics page43

Government publics

Citizen-action publics

All of the following are the customer markets EXCEPT which of the following? Select correct option:

Reseller markets

Government markets page 43

International markets

Business markets

The standards that state the amount each salesperson should sell and how sales should be divided among the company's products. It refers to which one of the following concepts? Select correct option:

Sales goals

Company quotas

Sales quotas page 189

Sales incentives

There are major steps in media selection. Which is NOT one of these steps? Select correct option:

Deciding on reach, frequency, and impact

Choosing among major media types

Selecting specific media vehicles

Deciding on format elements page 173

Society and culture shape the basic form of human needs refers to which one of the following option? Select correct option:

Needs

Wants page10

Values

An exchange

What is our business? Who's our customer? What do our customers value? What should our business be? All these simple-sounding questions define which of the following concepts? Select correct option:

Objectives and goals

Mission statement page29

Business portfolio

Operational strategies

Finance, research and development, purchasing and manufacturing are all activities of which element of the micro environment? Select correct option:

The supplier

The Competitor

The company page42

The public

All of the following are the stages in the adoption process EXCEPT: Select correct option:

Awareness

Interest

Evaluation

Laggards page73

Connecting with employees in the company refers to which of the following options? Select correct option:

Extranet

Internet

Intranet page23

World Wide Web

What is generally the result of groupthink? Select correct option:

Higher quality decisions

More risky decisions

Less critical analysis

Unpopular decisions

A __________ is a retail establishment that combines supermarket and discount store shopping in one location. Select correct option:

Superstore

Department store

Hypermarket http://en.wikipedia.org/wiki/Hypermarket

Mega market

Which one of the following is NOT a part of industry structure analysis? Select correct option:

Buyers

Sellers

Entry/exit barriers

Competitor page 49

Characteristics such as age, gender and marital status are known as _________________ Select correct option:

Psychographic characteristics

Biographical characteristics (http://wiki.answers.com/Q/Explain_in_detail_the_elements_of_biographical_characteristics_ability_and_personality )

Geographical characteristics

Behavioral characteristics

In the Boston Consulting Group approach, which one of the following is a measure of company strength in the market? Select correct option:

Relative market share

BCG matrix page31

Business portfolio

Market growth rate

Which one of the following is the function of direct distribution channel? Select correct option:

The flow of products from producers to customers (http://tutor2u.net/business/marketing/distribution_introduction.asp )

Links producers to other marketing intermediaries

Takes title to products and resells them

Manages transportation and warehousing functions

A firm that operates in more than one country known as: Select correct option:

Global firm

Marketing firm

Operating firm

Outside firm

Which of the following is not one of the four primary management functions? Select correct option:

Planning

Staffing

Organizing

Leading

Which one of the following SBUs is low-growth, high share businesses which generate a lot of cash that the firm uses to pay its bills and support other SBUs that need investment. Select correct option:

Stars

Cash cows page31

Question marks

Stars and cash cows

Why do manufacturers offer channel members quantity discounts, promotional allowances and slotting allowances? Select correct option:

To increase the level of vertical integration

To establish long-term transactional relationships

To take advantage of price elasticity

To encourage them to actively market the product

Following are the elements of the marketing mix EXCEPT: Select correct option:

Distribution

Product

Target market

Pricing

Which one of the following is the function of direct distribution channel? Select correct option:

The flow of products from producers to customers

Links producers to other marketing intermediaries

Takes title to products and resells them

Manages transportation and warehousing functions

Connecting with employees in the company refers to which of the following options? Select correct option:

Extranet

Internet

Intranet

World Wide Web

To reduce inventory management costs, many companies use a system where they carry only small inventories of parts or merchandise, often only enough for a few days of operation refers to which of the following concepts? Select correct option:

Just-in-time logistics page143

Limited inventory logistics

Economic order quantity

Supply chain management

What can be offered to a market to satisfy a need or want? Select correct option:

Service

Customer value

Product page10

Quality

Distribution of product to get it in the market refers to which of the following activities? Select correct option:

Selling activities

Advertising activities

Promotion activities

Place or distribution activities page17

Which of the following statements about the determinants of personality is true? Select correct option:

Personality appears to be a result of external factors

Personality appears to be a result of mainly hereditary factors

Personality appears to be a result of mainly environmental factors

Personality appears to be a result of both hereditary and environmental factors

Which of the following group is focused by producer to sell their products? Select correct option:

Final users

Intermediaries page43

The government

Competitors

Which one of the following is the major direct-marketing communications tool in today's business world? Select correct option:

Television marketing page192

Kiosk marketing

Telephone marketing

Catalog marketing

Which one of the following factor relates to family that influences consumer behavior? Select correct option:

Cultural

Social page 64

Personal

Business

Which of the following is NOT a sales promotion? Select correct option:

Coupons

TV commercials

Contests

Premiums

Which one of the following is the way in which consumers perceive an actual or potential product? Select correct option:

Product idea

Product concept page103

Product image

Test market

Which one of the following option is true for Marketing? Select correct option:

Demand management

Customer relationship

Making a sale

Making a profit

The verbal portion of an advertisement, including headlines, body, and signature reflects which one of the following concepts? Select correct option:

Copy

Storyboard

Layout

Script

What are the companies doing from the following options as a result of an explosion of more focused media that better match today's targeting strategies? Select correct option:

More narrowcasting and less broadcasting

Less broadcasting and more narrowcasting page160

Less narrowcasting and broadcasting

More narrowcasting and broadcasting

The economic sacrifice made by a buyer to a seller for products or services refers to which one of the following price? Select correct option:

Objective price

Target price

Barter price

Transaction price

An activity and/or material that offers added value or incentive to resellers, salespersons, or consumers. Which one of the following promotional tools offers added value? Select correct option:

Advertising

Personal selling

Publicity

Sales promotion

People often buy the kind of clothing. What does it show? Select correct option:

Attitude

Status

Learning

Lifestyle page66

In international pricing companies that market their products internationally must decide what prices to charge in the different countries in which they operate. Select correct option:

True

False

A sales representative from a software company shows an accounting firm that a new software package can perform bookkeeping tasks that the firm's present package cannot. The accounting firm is most likely in which stage of the organizational buying decision process? Select correct option:

Problem recognition page70

Product specification

Product selection

Product purchase

Which one of the following categories refers to a group of products that are closely related because they function in a similar manner, are sold to the same customer groups, are marketed through the same type of outlets, or fall within given price ranges? Select correct option:

Product line page100

Line extension

Private brand

Product bandwidth

Which of the following advertising is used heavily for creating a primary demand when introducing a new product in the market? Select correct option:

Persuasive advertising

Informative advertising page170

Comparative advertising

Institutional advertising

The decline stage is marked by chronically decreasing profits. Select correct option:

True

False

Which one of the following is NOT a part of market potential? Select correct option?

Size

Growth rate

Size and growth rate

Inflation page49

Management at Happy Motors must decide what mix of compensation elements to offer their sales force. Which of the following is NOT one of the four basic types of compensation plans? Select correct option:

Straight commission

Straight salary

Salary and commission

Commission and bonuses

Mobilink divides buyers into groups based on their knowledge, attitudes, uses or responses to a product. It is obviously using which type of segmentation? Select correct option:

Behavioral page85

Psychographic

Demographic

Geographic

The first step in the marketing control process is BEST described as one where the marketer performs which of the following activities? Select correct option:

Evaluates performance

Measures performance

Sets specific goals page39

Takes corrective action

Which one of the following is an example of a convenience consumer product? Select correct option:

Petrol

A motorcycle

A bicycle

Athletic shoes

Which one of the following is a part of marketing functions? Select correct option:

Standardizing and grading

Financing & Risk taking

Securing Marketing Information

All of the above page13

Which of the following communication and promotion tools involve direct connections with customers aimed toward building customer-unique value and lasting relationships? Select correct option:

Personal selling and direct marketing page151

Public relation and publicity

E-commerce and E-business

Advertising and sales promotion

Winning a new customer is usually more costly than retaining an existing customer. How much time it is costly? Select correct option:

5-10 times page15

10-15 times

15-20 times

20-25 times

Belief that "violence is wrong" is an evaluative statement. Such an opinion constitutes which of the following component of an attitude. Select correct option:

Cognitive

Affective

Reflective

Behavioral

A person on the University Book Shop's survey asks respondents to tell the shop, in their own words, what they like least about textbook shopping. What is a type of this question? Select correct option:

An open-ended

A dichotomous

A multiple choice

A scale

In the modern work world, where higher-level trust has been largely destroyed because of broken promises, it is likely to be replaced with which of the following type of trust? Select correct option:

Reliance-based

Dependence-based

Knowledge-based

Identity-based

In contrast to vending machines which dispense only products, there are other systems that dispense information and take orders without direct human aid. This system refers to which one of the following options? Select correct option:

Kiosks

TV monitors

The internet

Cell phones

Which one of the following is the first step of marketing research process? Select correct option:

Define problem

Data analysis

Interpretation

Implementation

In attribution theory, what is distinctiveness? Select correct option:

Whether an individual displays consistent behaviors in different situations

Whether an individual displays different behaviors in different situations

Whether an individual displays consistent behaviors in similar situations

Whether an individual displays different behaviors in similar situations

Organizations that rely heavily on personal selling are likely to use other promotional efforts. What is the purpose of these promotional efforts? Select correct option:

Promote their less expensive products.

Urge consumers to send their comments and ideas to the firm.

Promote free gifts to consumers.

Improve the effectiveness of salespeople.

Which one of the following option is true for the core marketing concept? Select correct option:

Needs

Wants

Demands

All of the given options page221

What type of new product strategy, Pizza Hut is using when it allows Marriott to offer its new specialty pizzas in the hotel chain's room service menu? Select correct option:

Market development page225

Product development

Market saturation

Market penetration

A firm has decided to localize its products and services to meet local market demands. Which one of the following approaches is a good approach for this segmentation? Select correct option:

Geographic page84

Demographic

Psychographics

Behavioral

LG is going to introduce a new mobile set in the market. How the consumers will be aware of this product? Select correct option:

By Promotion page3

By Personal relationships

By Positioning

By People

To reduce time demands on their outside sales forces, many companies have increased the size of their inside sales forces, which include technical support people and sales assistants. Which one of the following can also be another part of the sales force? Select correct option:

Order takers

Order getters

Telemarketers

Secretaries

Marketing manager wants to improve the packaging of new products after reading customer responses to its customer opinion poll. Which one of the following is NOT a function of packaging? Select correct option:

It contains and protects the product

It contains the brand mark

It determines product quality page98

It may contain the brand symbol

A cash discount of "2/10, net 30," means that: Select correct option:

The buyer gets a 10 percent discount off the face value of the invoice if the invoice is paid within 2 days.

Payment is due within 30 days; the buyer can deduct 2 percent if the bill is paid within 10 days.

The buyer makes a 2 percent down payment on the face value of the invoice within 10 days; the remainder is due in 30 days.

The buyer gets a 2/10 (20 percent) discount if the invoice is paid within 30 days.

Products that are used directly in the production of a final product but are not easily identifiable are categorized as which one of the following? Select correct option:

Component parts page94

Consumable supplies

Assembly components

Process materials

If you wish to emphasize the importance of making decisions consistent with fundamental liberties and privileges, the focus of your teaching will also be on which of the following? Select correct option:

Utilitarianism

Justice

Rights MGT503 , page36

Privilege

Which of the following management is responsible for setting the company's mission, objectives, broad strategies and policies? Select correct option:

Top management

Middle level management

Low level management

Functional management

Which one of the following is NOT an ethical pricing issue? Select correct option:

Product dumping

Predatory pricing

Price fixing

Slow Skimming

Mr. A is a marketing manager for a large consumer foods company. He is studying distribution, promotion and price of the company's product. Mr. A is studying which of the following concepts?

a. Marketing strategy
b. Marketing mix
c. Market offering
d. Marketing plan

Which one of the following sets refers to the key building blocks for developing and managing customer relationship?

a. Consumer expectations and customer satisfaction
b. Customer choices and product offer
c. Product performance and customer value
d. Customer value and customer satisfaction page15

"Provide more quality products and services without variation in the quality" refers to which of the following marketing functions?

a. Standardizing and grading page13
b. Transporting
c. Storing
d. Selling

What does this statement show "Increasing demand as well as changing or even reducing demand"?

a. Marketing management
b. Marketing myopia
c. Demarketing page14
d. Relationship management

When Nokia introduced its new mobile set in the market in response to consumer demand, it was following which one of the following philosophies?

a. Selling concept
b. Production concept
c. Customer concept
d. Marketing concept page 20

Which one of the following models can be used to analyze the environment both for new and existing business?

a. Chain model
b. The BCG model
c. Five forces model page22
d. Value chain model

Most portfolio analysis methods evaluate SBUs on which of following two dimensions?

a. Market Share; sales
b. Market growth rate; relative market share page30
c. Market attractiveness; market growth rate
d. Market growth rate; profits

Mr. ABC examined his firm's recently completed market attractiveness-business position model; he finds that the firm's biscuit unit is low on both dimensions. Which one of the following strategies would this placement dictate?

a. Invest
b. Harvest
c. Divest
d. Maintain

In SWOT analysis, strength and weaknesses are part of which of the following environment?

a. Internal
b. Outdoor
c. External
d. Outside

All of the following activities are the part of marketing process EXCEPT:

a. Analyzing marketing opportunities
b. Selecting target markets
c. Developing the business portfolio page35
d. Managing the marketing efforts

Which of the following is an intensive growth strategy of increasing sales in current markets with current products?

a. Market development
b. Market penetration
c. Product development
d. Market saturation

Niche marketing is opposite to which one of the following concepts?

a. New marketing exploration
b. Knowledge management
c. Mass marketing page83
d. Market intelligence

Which one of the following is NOT a part of marketing control process?

a. Set goals for organization
b. Measure performance
c. Take risk for profits page39
d. Evaluate performance

17. All of the following are examples of customer market EXCEPT:

a. Reseller markets
b. Government markets
c. International markets
d. Business markets

18. Publics-carry news, features and editorial opinion refers to which of the following publics?

a. Financial publics
b. Media publics page43
c. Government publics
d. Citizen-action publics

19. Study of human populations in terms of size, density, location, age, sex, race, occupation and other statistics refers to which of the following studies?
a. Segmentation
b. Demography
c. Psychographic
d. Geographic

20. What is another name of Echo boomers?
a. Baby boomlets page45
b. Baby boomers
c. Generation-X

d. Generation-Y