Research Methods (STA630)
Quiz # 02
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1- Personal interviews conducted in shopping malls are known as:
A. Mall interviews
B. Mall intercept interviews
C. Brief interviews
D. None of the given options
2- WATS lines provided by long distance telephone service at fixed rates. In this regard, WATS is the abbreviation of:
A. West Africa Theological Seminary
B. Washtenaw Area Transportation Study
C. Wide Area Telecommunications Service
D. World Air Transport Statistics
3- A list of questions which is handed over to the respondent, who reads the questions and records the answers himself is known as the:
A. Interview schedule
B. Questionnaire
C. Interview guide
D. All of the given options
4- One of the most critical stages in the survey research process is:
A. Research design
B. Questionnaire design
C. Interview design
D. Survey design
5- Question that consists of two or more questions joined together is called a:
A. Double barreled question
B. General question
C. Accurate question
D. Confusing question
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A. Response rate
B. Participation rate
C. Inflation rate
D. None of the given options
7- To obtain the freest opinion of the respondent, when we ask general question before a specific question then this procedure is called as the:
A. Research technique
B. Qualitative technique
C. Funnel technique
D. Quantitative technique
8- A small scale trial run of a particular component is known as:
A. Pilot testing
B. Pre-testing
C. Lab experiments
D. Both A & B
9- Field testing of the questionnaire shows that:
A. Respondents are willing to co-operate
B. Respondents are not willing to co-operate
C. Respondents do not like any participation
D. All of the given options
10- Service evaluation of hotels and restaurants can be done by the:
A. Self-administered questionnaires
B. Office assistant
C. Manager
D. None of the given options
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