Research Methods STA630
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1. ___________research is based on naturalism.
A. Field research
B. Descriptive research
C. Basic research
D. Applied research
2. Personal interviews conducted in shopping malls are known as_________
A. Mall interviews
B. Mall intercept interviews
C. Brief interviews
D. None of the given options
3. ____________is used to obtain the freest opinion of the respondent, by asking
general question before a specific question.
A. Research technique
B. Qualitative technique
C. Funnel technique
D. Quantitative technique
4. In, ____________the interviewer and members jointly control the pace and
direction of the interview.
A. Field interview
B. Telephonic interview
C. Both A and B
D. None of the given options
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A. Pretest
B. Posttest
C. Matching
D. Experiment
6. Which one of the following sets is the measure of central tendency?
a. Mean, standard deviation, mode
b. Mean, median, standard deviation
c. Arithmetic mean, median, mode
d. Standard deviation, internal validity, mode
7. Internal validity refers to .
a. Researcher's degree of confidence.
b. Generalizability
c. Operationalization
d. All of the above
8. How many times the students appear in the research class is the example of
_________.
a. Intensity
b. Space
c. Frequency
d. Direction
9. Time consumed in mall intercept interview is .
a. High
b. Moderate
c. Low
d. Nil
10. Departmental stores selected to test a new merchandising display system is
the example of .
a. Quota sampling
b. Convenience sampling
c. Judgmental sampling
d. Purposive sampling
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