1 Personal interviews conducted in shopping malls are known as:
 |
| http://groups.google.com/group/vuZs |
| Visit this group |
1. Mall interviews
2. Mall intercept interviews
3. Brief interviews
4. None of the given options
2. WATS lines provided by long distance telephone service at fixed rates. In this regard, WATS is the abbreviation of:
1. West Africa Theological Seminary
2. Washtenaw Area Transportation Study
3. Wide Area Telecommunications Service
4. World Air Transport Statistics
3. A list of questions which is handed over to the respondent, who reads the questions and records the answers himself is known as the:
1. Interview schedule
2. Questionnaire
3. Interview guide
4. All of the given options
4. One of the most critical stages in the survey research process is:
1. Research design
2. Questionnaire design
3. Interview design
4. Survey design
5 Question that consists of two or more questions joined together is called
1. Double barreled question
2. General question
3. Accurate question
4. Confusing question
6. The number of questionnaires returned or completed divided by the total number of eligible people who were contacted or asked to participate in the survey is called the:
1. Response rate
2. Participation rate
3. Inflation rate
4. None of the given options
7. To obtain the freest opinion of the respondent, when we ask general question before a specific question then this procedure is called as the:
1. Research technique
2. Qualitative technique
3. Funnel technique
4. Quantitative technique
8. A small scale trial run of a particular component is known as:
1. Pilot testing
2. Pre-testing
3. Lab experiments
4. Both A & B
9. Field testing of the questionnaire shows that:
1. Respondents are willing to co-operate
2. Respondents are not willing to co-operate
3. Respondents do not like any participation
4. All of the given options
10. Service evaluation of hotels and restaurants can be done by the:
1. Self-administered questionnaires
2. Office assistant
3. Manager
4. None of the given options
for more contents visit --
Regards
Umeed
MBA 3rd Sem
