Marketing Management Quiz
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Which of the following is included in task environment?
Select correct option:
Economy
Technology
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Media
Promotion
Which of the following is NOT a part of consumer adoption process?
Select correct option:
Convenience
Trail
Evaluation
Interest
Which of the following is an effective short-hand summary of the situation analysis?
Select correct option:
Competition analysis
SBU analysis
SWOT analysis
BCG analysis
Which of the following gives the exact position of a company's product with respect to market?
Select correct option:
Market analysis
Consumer analysis
Macro analysis
Micro analysis
Which of the following is NOT included in product decisions?
Select correct option:
Styling
Brand name
Warehousing
Packaging
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Which of the following consists of short-term incentives to encourage the purchase or sale of a product or service?
Select correct option:
Publicity
Sales promotion
Advertising
Direct marketing
Which of the following is a part of the media that is specially designed to reach a very large or the whole population of a country?
Select correct option:
Internet
Electronic media
Mass media
Publicity
Which of the following sets floor for the price that company can charge for its product?
Select correct option:
Product
Premium
Promotion
Cost
Product planners need to think about products and services on three levels. Each level adds more customer value. The most basic level is the _____, which addresses the question, "What is the buyer really buying?"
Select correct option:
Augmented product
Actual product
Core benefit
Specialty product
Which of the following is a strategic planning method that some organizations use to make flexible long-term plans?
Select correct option:
Monitoring
Forecasting
Scenario planning
Guerrilla marketing
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Which of the following is a reduced price marked on the label or package by producer?
Select correct option:
Coupon
Price-pack deal
Sample
Cents-off deal
Which one of the following BEST describes the human need?
Select correct option:
Food
French-fries
Burger
Pizza
A customer requirement about any product in which he/ she needs to avail core features in that product, is called:
Select correct option:
Real need
Stated need
Unstated need
Delighted need
Which of the following is NOT a sales promotion technique?
Select correct option:
Coupons
Telephone surveys
Samples
Contests
Which of the following is NOT an advantage of penetration pricing?
Select correct option:
It creates high stock turnover
It encourages the entry of competitors
It creates valuable word of mouth
It creates goodwill
Which of the following is NOT an example of fix cost?
Select correct option:
Depreciation of building
Maintenance of equipment
Rent of factory
Power
Product planners need to think about products and services on three levels. Each level adds more customer value. The most basic level is the _____, which addresses the question, "What is the buyer really buying?"
Select correct option:
Augmented product
Actual product
Core benefit
Specialty product
Which of the following is a strategic planning method that some organizations use to make flexible long-term plans?
Select correct option:
Monitoring
Forecasting
Scenario planning
Guerrilla marketing
Which of the following is a reduced price marked on the label or package by producer?
Select correct option:
Coupon
Price-pack deal
Sample
Cents-off deal
Cost that vary directly with the level of production are referred to as _____.
Select correct option:
Fixed cost
Unit cost
Total cost
Variable cost
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Which of the following is used to test the customer preference about the new product design?
Select correct option:
Concept testing
Conjoint analysis
Beta testing
Business Analysis
Decisions regarding covering area of a product are included in which of the following marketing strategy of a market plan?
Select correct option:
Distribution
Promotion
Pricing
Product
Identify the type of price discrimination that is common in industrial customers.
Select correct option:
First degree discrimination
Second degree discrimination
Third degree discrimination
Forth degree discrimination
Many companies prefer to follow rather than challenge the:
Select correct option:
Market challenger
Market follower
Market nicher
Market leader
Which of the following is NOT a force in the macro environment?
Select correct option:
Cultural
Political
Economic
Supplier
Advertising is used by which of the following?
Select correct option:
Business firms
Nonprofit organizations
Professionals
All of the given options
All of the following are the examples of unsought goods EXCEPT:
Select correct option:
Course books
Encyclopedia
Funeral plots
Insurance policy
Which of the following are products and services bought by final consumers for personal consumption? These include convenience products, shopping products, specialty products, and unsought products.
Select correct option:
Material and parts
Consumer products
Industrial products
Capital items
Lipton yellow label has advertised, "get 20% extra tea for the same price". Identify the type of consumer sales promotion technique used by Lipton yellow label.
Select correct option:
Cents-off deal
Price-pack deal
Price deal
Loyalty rewards program
Non-commercial billboards are used by which of the following?
Select correct option:
Service providing organizations
Non-profit groups and government
Capital goods producing organizations
Consumer goods producing organizations
Which of the following BEST describes the definition of marketing mix?
Select correct option:
The way business distribute the products in the market
The way product are arranged in the stores
The way product is priced
The way business elements are combined to meet the needs of customers
Which of the following is NOT included in business analysis?
Select correct option:
Management analysis
Cost analysis
Sales forecast
Profit analysis
Which of the following is a controllable factor for marketers?
Select correct option:
Competition
Technology
Corporate culture
Economy
Which of the following has the potential to gain market share and become a star?
Select correct option:
Dog
Questions mark
Cash cow
Star
A product is showing rapidly rising sales and profits are also high. Identify the product is at:
Select correct option:
Introduction stage
Growth stage
Maturity stage
Decline stage
Which of the following is NOT a purpose of a marketing plan?
Select correct option:
It specifies how resources are to be allocated
It co-ordinates marketing and production activities
It assigns responsibilities, tasks and timing
It assists in management control
Which of the following is NOT a media of advertising?
Select correct option:
Direct selling
Newspaper
Radio
Television
Which of the following 4Ps of marketing mix involves decisions regarding channels coverage, assortments, locations, inventories or transports?
Select correct option:
Product
Price
Place
Promotion
All of the following are the forms of sales promotion EXCEPT:
Select correct option:
Seller promotions
Trade promotions
Business promotions
Consumer promotions
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Regards
Umeed
MBA 3rd Sem
