MGT301 Solved MCQ
Shared By Mehreen Humayun <mc090400472@vu.edu.pk>
The verbal portion of an advertisement, including headlines, body, and signature reflects which one of the following concepts? Select correct option:
Copy
Storyboard
Layout
Script
Connecting with employees in the company refers to which of the following options? Select correct option:
Extranet
Internet
Intranet
World Wide Web
Which one of the following affects both demographic and psychological factors? Select correct option:
Quantity discounts
Price elasticity http://www.slideshare.net/adhirock/pricing-strategy
Quality discounts
Mark-up pricing
The name of a vast public web of computer networks that connect users of all types all around the world to each other? Select correct option:
Intranets
Extranets
Internet
Bytes
According to Mintzberg, when a manager searches the organization and its environment for opportunities and initiates projects to bring about change, the manager is acting in which role? Select correct option:
Negotiator
Entrepreneur
Monitor
Resource allocator
Which one of the following concept states that consumers will favor products that offer the most quality, performance and features? Select correct option:
Product concept handouts page20
Selling concept
Marketing concept
Production concept
Collecting, analyzing and interpretation of data refer to which of the following concepts? Select correct option:
Marketing research handouts page 53
Marketing intelligence
Marketing information
Marketing knowledge
In SWOT analysis, strength and weaknesses are part of which of the following environment? Select correct option:
Internal
Outdoor
External
Outside
A manufacturer spends a large amount of money on research and development leading to the introduction of a product that is likely to present the firm with a breakthrough opportunity. The manufacturer prices the product with the goal of achieving a 20 percent return on its investment. Which of the following types of pricing objectives is the company using? Select correct option:
Target return
Profit maximization
Nonprice competition
Meeting competition
Which of the following is an intensive growth strategy of increasing sales in present markets with present products? Select correct option:
Market development
Market penetration page33
Product development
Market saturation
Which one of the following concept is the latest in a marketing philosophy? Select correct option:
Societal marketing concept page 20
Selling concept
Marketing concept
Production concept
Which one of the following set is considered as a fit-match of firm? Select correct option:
Opportunities – strength
Opportunities – weaknesses
Opportunities – customer demand
Customer value – weakness
Publics including workers, managers, volunteers and the board of directors show which of the following publics? Select correct option:
Citizen-action publics
Local publics
General publics
Internal Publics page44
A marketing manager of a large consumer foods company is studying distribution, promotion, and price of the company's product. Marketing manager is studying which one of the following concepts? Select correct option:
Marketing strategy
Marketing mix
Market offering
Marketing plan
In the BCG approach, stars are high-share, high-growth businesses or products. They need heavy investment to finance rapid growth. When their growth slows down, they turn into which of the following? Select correct option:
Dogs
Question marks
Cash cows
SBU
Trust and trustworthiness affect a leader's access to: Select correct option:
Dedication and achievement
Persuasion and control
Power and influence
Knowledge and cooperation
Value pricing" means setting a fair price for a marketing mix that gives the target market superior customer value. Select correct option:
True
False
Which one of the following promotion tools includes press releases and special events? Select correct option:
Personal selling
Direct marketing
Public relations
Publicity
Companies should set up systems that _____ customer to complain. Select correct option:
Discourage
Encourage
Do not allow
None of the given options
Buyer decision process consists of five stages. Which of the following is NOT one of these stages? Select correct option:
Evaluation of Alternatives
Information search
Variety-seeking buying behavior
Post purchase behavior
Publics--carry news, features, and editorial opinions refer to which of the following publics? Select correct option:
Financial publics
Media publics page43
Government publics
Citizen-action publics
All of the following are the customer markets EXCEPT which of the following? Select correct option:
Reseller markets
Government markets page 43
International markets
Business markets
The standards that state the amount each salesperson should sell and how sales should be divided among the company's products. It refers to which one of the following concepts? Select correct option:
Sales goals
Company quotas
Sales quotas page 189
Sales incentives
There are major steps in media selection. Which is NOT one of these steps? Select correct option:
Deciding on reach, frequency, and impact
Choosing among major media types
Selecting specific media vehicles
Deciding on format elements page 173
Society and culture shape the basic form of human needs refers to which one of the following option? Select correct option:
Needs
Wants page10
Values
An exchange
What is our business? Who's our customer? What do our customers value? What should our business be? All these simple-sounding questions define which of the following concepts? Select correct option:
Objectives and goals
Mission statement page29
Business portfolio
Operational strategies
Finance, research and development, purchasing and manufacturing are all activities of which element of the micro environment? Select correct option:
The supplier
The Competitor
The company page42
The public
All of the following are the stages in the adoption process EXCEPT: Select correct option:
Awareness
Interest
Evaluation
Laggards page73
Connecting with employees in the company refers to which of the following options? Select correct option:
Extranet
Internet
Intranet page23
World Wide Web
What is generally the result of groupthink? Select correct option:
Higher quality decisions
More risky decisions
Less critical analysis
Unpopular decisions
A __________ is a retail establishment that combines supermarket and discount store shopping in one location. Select correct option:
Superstore
Department store
Hypermarket http://en.wikipedia.org/wiki/Hypermarket
Mega market
Which one of the following is NOT a part of industry structure analysis? Select correct option:
Buyers
Sellers
Entry/exit barriers
Competitor page 49
Characteristics such as age, gender and marital status are known as _________________ Select correct option:
Psychographic characteristics
Biographical characteristics (http://wiki.answers.com/Q/Explain_in_detail_the_elements_of_biographical_characteristics_ability_and_personality )
Geographical characteristics
Behavioral characteristics
In the Boston Consulting Group approach, which one of the following is a measure of company strength in the market? Select correct option:
Relative market share
BCG matrix page31
Business portfolio
Market growth rate
Which one of the following is the function of direct distribution channel? Select correct option:
The flow of products from producers to customers (http://tutor2u.net/business/marketing/distribution_introduction.asp )
Links producers to other marketing intermediaries
Takes title to products and resells them
Manages transportation and warehousing functions
A firm that operates in more than one country known as: Select correct option:
Global firm
Marketing firm
Operating firm
Outside firm
Which of the following is not one of the four primary management functions? Select correct option:
Planning
Staffing
Organizing
Leading
Which one of the following SBUs is low-growth, high share businesses which generate a lot of cash that the firm uses to pay its bills and support other SBUs that need investment. Select correct option:
Stars
Cash cows page31
Question marks
Stars and cash cows
Why do manufacturers offer channel members quantity discounts, promotional allowances and slotting allowances? Select correct option:
To increase the level of vertical integration
To establish long-term transactional relationships
To take advantage of price elasticity
To encourage them to actively market the product
Following are the elements of the marketing mix EXCEPT: Select correct option:
Distribution
Product
Target market
Pricing
Which one of the following is the function of direct distribution channel? Select correct option:
The flow of products from producers to customers
Links producers to other marketing intermediaries
Takes title to products and resells them
Manages transportation and warehousing functions
Connecting with employees in the company refers to which of the following options? Select correct option:
Extranet
Internet
Intranet
World Wide Web
To reduce inventory management costs, many companies use a system where they carry only small inventories of parts or merchandise, often only enough for a few days of operation refers to which of the following concepts? Select correct option:
Just-in-time logistics page143
Limited inventory logistics
Economic order quantity
Supply chain management
What can be offered to a market to satisfy a need or want? Select correct option:
Service
Customer value
Product page10
Quality
Distribution of product to get it in the market refers to which of the following activities? Select correct option:
Selling activities
Advertising activities
Promotion activities
Place or distribution activities page17
Which of the following statements about the determinants of personality is true? Select correct option:
Personality appears to be a result of external factors
Personality appears to be a result of mainly hereditary factors
Personality appears to be a result of mainly environmental factors
Personality appears to be a result of both hereditary and environmental factors
Which of the following group is focused by producer to sell their products? Select correct option:
Final users
Intermediaries page43
The government
Competitors
Which one of the following is the major direct-marketing communications tool in today's business world? Select correct option:
Television marketing page192
Kiosk marketing
Telephone marketing
Catalog marketing
Which one of the following factor relates to family that influences consumer behavior? Select correct option:
Cultural
Social page 64
Personal
Business
Which of the following is NOT a sales promotion? Select correct option:
Coupons
TV commercials
Contests
Premiums
Which one of the following is the way in which consumers perceive an actual or potential product? Select correct option:
Product idea
Product concept page103
Product image
Test market
Which one of the following option is true for Marketing? Select correct option:
Demand management
Customer relationship
Making a sale
Making a profit
The verbal portion of an advertisement, including headlines, body, and signature reflects which one of the following concepts? Select correct option:
Copy
Storyboard
Layout
Script
What are the companies doing from the following options as a result of an explosion of more focused media that better match today's targeting strategies? Select correct option:
More narrowcasting and less broadcasting
Less broadcasting and more narrowcasting page160
Less narrowcasting and broadcasting
More narrowcasting and broadcasting
The economic sacrifice made by a buyer to a seller for products or services refers to which one of the following price? Select correct option:
Objective price
Target price
Barter price
Transaction price
An activity and/or material that offers added value or incentive to resellers, salespersons, or consumers. Which one of the following promotional tools offers added value? Select correct option:
Advertising
Personal selling
Publicity
Sales promotion
People often buy the kind of clothing. What does it show? Select correct option:
Attitude
Status
Learning
Lifestyle page66
In international pricing companies that market their products internationally must decide what prices to charge in the different countries in which they operate. Select correct option:
True
False
A sales representative from a software company shows an accounting firm that a new software package can perform bookkeeping tasks that the firm's present package cannot. The accounting firm is most likely in which stage of the organizational buying decision process? Select correct option:
Problem recognition page70
Product specification
Product selection
Product purchase
Which one of the following categories refers to a group of products that are closely related because they function in a similar manner, are sold to the same customer groups, are marketed through the same type of outlets, or fall within given price ranges? Select correct option:
Product line page100
Line extension
Private brand
Product bandwidth
Which of the following advertising is used heavily for creating a primary demand when introducing a new product in the market? Select correct option:
Persuasive advertising
Informative advertising page170
Comparative advertising
Institutional advertising
The decline stage is marked by chronically decreasing profits. Select correct option:
True
False
Which one of the following is NOT a part of market potential? Select correct option?
Size
Growth rate
Size and growth rate
Inflation page49
Management at Happy Motors must decide what mix of compensation elements to offer their sales force. Which of the following is NOT one of the four basic types of compensation plans? Select correct option:
Straight commission
Straight salary
Salary and commission
Commission and bonuses
Mobilink divides buyers into groups based on their knowledge, attitudes, uses or responses to a product. It is obviously using which type of segmentation? Select correct option:
Behavioral page85
Psychographic
Demographic
Geographic
The first step in the marketing control process is BEST described as one where the marketer performs which of the following activities? Select correct option:
Evaluates performance
Measures performance
Sets specific goals page39
Takes corrective action
Which one of the following is an example of a convenience consumer product? Select correct option:
Petrol
A motorcycle
A bicycle
Athletic shoes
Which one of the following is a part of marketing functions? Select correct option:
Standardizing and grading
Financing & Risk taking
Securing Marketing Information
All of the above page13
Which of the following communication and promotion tools involve direct connections with customers aimed toward building customer-unique value and lasting relationships? Select correct option:
Personal selling and direct marketing page151
Public relation and publicity
E-commerce and E-business
Advertising and sales promotion
Winning a new customer is usually more costly than retaining an existing customer. How much time it is costly? Select correct option:
5-10 times page15
10-15 times
15-20 times
20-25 times
Belief that "violence is wrong" is an evaluative statement. Such an opinion constitutes which of the following component of an attitude. Select correct option:
Cognitive
Affective
Reflective
Behavioral
A person on the University Book Shop's survey asks respondents to tell the shop, in their own words, what they like least about textbook shopping. What is a type of this question? Select correct option:
An open-ended
A dichotomous
A multiple choice
A scale
In the modern work world, where higher-level trust has been largely destroyed because of broken promises, it is likely to be replaced with which of the following type of trust? Select correct option:
Reliance-based
Dependence-based
Knowledge-based
Identity-based
In contrast to vending machines which dispense only products, there are other systems that dispense information and take orders without direct human aid. This system refers to which one of the following options? Select correct option:
Kiosks
TV monitors
The internet
Cell phones
Which one of the following is the first step of marketing research process? Select correct option:
Define problem
Data analysis
Interpretation
Implementation
In attribution theory, what is distinctiveness? Select correct option:
Whether an individual displays consistent behaviors in different situations
Whether an individual displays different behaviors in different situations
Whether an individual displays consistent behaviors in similar situations
Whether an individual displays different behaviors in similar situations
Organizations that rely heavily on personal selling are likely to use other promotional efforts. What is the purpose of these promotional efforts? Select correct option:
Promote their less expensive products.
Urge consumers to send their comments and ideas to the firm.
Promote free gifts to consumers.
Improve the effectiveness of salespeople.
Which one of the following option is true for the core marketing concept? Select correct option:
Needs
Wants
Demands
All of the given options page221
What type of new product strategy, Pizza Hut is using when it allows Marriott to offer its new specialty pizzas in the hotel chain's room service menu? Select correct option:
Market development page225
Product development
Market saturation
Market penetration
A firm has decided to localize its products and services to meet local market demands. Which one of the following approaches is a good approach for this segmentation? Select correct option:
Geographic page84
Demographic
Psychographics
Behavioral
LG is going to introduce a new mobile set in the market. How the consumers will be aware of this product? Select correct option:
By Promotion page3
By Personal relationships
By Positioning
By People
To reduce time demands on their outside sales forces, many companies have increased the size of their inside sales forces, which include technical support people and sales assistants. Which one of the following can also be another part of the sales force? Select correct option:
Order takers
Order getters
Telemarketers
Secretaries
Marketing manager wants to improve the packaging of new products after reading customer responses to its customer opinion poll. Which one of the following is NOT a function of packaging? Select correct option:
It contains and protects the product
It contains the brand mark
It determines product quality page98
It may contain the brand symbol
A cash discount of "2/10, net 30," means that: Select correct option:
The buyer gets a 10 percent discount off the face value of the invoice if the invoice is paid within 2 days.
Payment is due within 30 days; the buyer can deduct 2 percent if the bill is paid within 10 days.
The buyer makes a 2 percent down payment on the face value of the invoice within 10 days; the remainder is due in 30 days.
The buyer gets a 2/10 (20 percent) discount if the invoice is paid within 30 days.
Products that are used directly in the production of a final product but are not easily identifiable are categorized as which one of the following? Select correct option:
Component parts page94
Consumable supplies
Assembly components
Process materials
If you wish to emphasize the importance of making decisions consistent with fundamental liberties and privileges, the focus of your teaching will also be on which of the following? Select correct option:
Utilitarianism
Justice
Rights MGT503 , page36
Privilege
Which of the following management is responsible for setting the company's mission, objectives, broad strategies and policies? Select correct option:
Top management
Middle level management
Low level management
Functional management
Which one of the following is NOT an ethical pricing issue? Select correct option:
Product dumping
Predatory pricing
Price fixing
Slow Skimming
Mr. A is a marketing manager for a large consumer foods company. He is studying distribution, promotion and price of the company's product. Mr. A is studying which of the following concepts?
a. Marketing strategy
b. Marketing mix
c. Market offering
d. Marketing plan
Which one of the following sets refers to the key building blocks for developing and managing customer relationship?
a. Consumer expectations and customer satisfaction
b. Customer choices and product offer
c. Product performance and customer value
d. Customer value and customer satisfaction page15
"Provide more quality products and services without variation in the quality" refers to which of the following marketing functions?
a. Standardizing and grading page13
b. Transporting
c. Storing
d. Selling
What does this statement show "Increasing demand as well as changing or even reducing demand"?
a. Marketing management
b. Marketing myopia
c. Demarketing page14
d. Relationship management
When Nokia introduced its new mobile set in the market in response to consumer demand, it was following which one of the following philosophies?
a. Selling concept
b. Production concept
c. Customer concept
d. Marketing concept page 20
Which one of the following models can be used to analyze the environment both for new and existing business?
a. Chain model
b. The BCG model
c. Five forces model page22
d. Value chain model
Most portfolio analysis methods evaluate SBUs on which of following two dimensions?
a. Market Share; sales
b. Market growth rate; relative market share page30
c. Market attractiveness; market growth rate
d. Market growth rate; profits
Mr. ABC examined his firm's recently completed market attractiveness-business position model; he finds that the firm's biscuit unit is low on both dimensions. Which one of the following strategies would this placement dictate?
a. Invest
b. Harvest
c. Divest
d. Maintain
In SWOT analysis, strength and weaknesses are part of which of the following environment?
a. Internal
b. Outdoor
c. External
d. Outside
All of the following activities are the part of marketing process EXCEPT:
a. Analyzing marketing opportunities
b. Selecting target markets
c. Developing the business portfolio page35
d. Managing the marketing efforts
Which of the following is an intensive growth strategy of increasing sales in current markets with current products?
a. Market development
b. Market penetration
c. Product development
d. Market saturation
Niche marketing is opposite to which one of the following concepts?
a. New marketing exploration
b. Knowledge management
c. Mass marketing page83
d. Market intelligence
Which one of the following is NOT a part of marketing control process?
a. Set goals for organization
b. Measure performance
c. Take risk for profits page39
d. Evaluate performance
17. All of the following are examples of customer market EXCEPT:
a. Reseller markets
b. Government markets
c. International markets
d. Business markets
18. Publics-carry news, features and editorial opinion refers to which of the following publics?
a. Financial publics
b. Media publics page43
c. Government publics
d. Citizen-action publics
19. Study of human populations in terms of size, density, location, age, sex, race, occupation and other statistics refers to which of the following studies?
a. Segmentation
b. Demography
c. Psychographic
d. Geographic
20. What is another name of Echo boomers?
a. Baby boomlets page45
b. Baby boomers
c. Generation-X
d. Generation-Y
